About Us

Préférence Hotels

Préférence Hotels is Tauzia’s upscale discreet luxury label for charm and heritage hotels that offer subtle inspiration and memorable experiences. Set in intimate surroundings, we offer refined, unorthodox designs and decor that provide the right canvas for an unforgettable stay.

Préférence Tagline


The uniqueness of Préférence luxury charm hotels in Indonesia is explored through the richness of the culture and local history, the elegance of the nature surroundings, and the refined extraordinary Architecture and Interior Design.


Préférence offers a genuine introduction to the local culture and local surroundings with unforgettable ambiance for a one-of-a-kind experience.


With their allure and elegance, our Kawan of Préférence will make everyone feel like they are being reunited with an old friend – like going back home.

Préférence Brand of Hotels

Each of Préférence hotels shall have its own identity and concept reflecting by the Cultural Heritage or History, the Natural Beauty of the Destination, and the Unique Architecture or Interior Design. Most importantly, it has to remain unique, coherent, and authentic.

Préférence Brand Activation

Préférence Hotels are culturally driven. We invite the guests to learn more about the culture and history of the destination. The journey of the guests doesn't stop at the hotel. It continues on. We compile stories or facts about the destination or the concept of the hotel into, what we call, the Préférence Cultural Book. We don't just provide a memorable stay, but we left a cause in our guest's heart. 
A souvenir of their trip.

Cultural Concierge or Préférence Icone

Like a rendezvous with your old closest friends, is how Préférence delight our guests. We want to make our guests feel comfortable and easy without the difficulties of making itinerary or finding the cool spots of the destination. 
The Préférence Icone is our Cultural Concierge whom guests would seek for advise of finding the best must-to-go places around the hotel.