About Us


A unique array of deluxe hotels created to embody the charm, originality, and the best quality of service.
The Préférence label, oak leaf and acorn, represent the values that drive our hotels to perfection: Natural elegance, nobility and ‘finesse’.


The uniqueness of Préférence is explored through the richness of the local culture and history, the elegance of the surrounding nature, and the best architecture and interior design.


Préférence offers a genuine introduction to the local culture and nature with a one-of-a-kind experience.


With the allure and elegance, our Kawan of Preference will make you feel at home or reunited with a dear old friend.